Selecting the appropriate commercial building exterior colors goes beyond aesthetics—it is an essential aspect of your business’s branding. The hues you choose can influence customer perception, potentially impact customer behavior, and even affect overall business performance. As a business owner, the exterior colors you select serves as non-verbal communication about what your potential clients can expect from your services or products. 

At Emerald Painting, we understand the importance of careful color selection for commercial buildings. With more than 100 years of combined team experience in commercial exterior painting services throughout the Greater Southeastern North Carolina Area, our professional commercial painters deeply understand how to choose the right colors for any business’s needs.

Importance of Color Selection

Choosing the right color scheme for a commercial building is critical in shaping its identity and perceived value. Colors hold the power to not only enhance the visual appeal but also significantly influence the business’s branding efforts. They contribute to the building’s first impression, affecting how visitors, customers, and even employees perceive the business.

Color can act as a silent salesman, often swaying potential customers subconsciously before they even enter the premises. It can help communicate a company’s values and culture, subtly reinforcing brand identity. For example, businesses aiming for a more professional, sophisticated image might opt for neutral or muted colors, while those aiming for a more vibrant, energetic image might choose bright, bold hues.

It’s crucial to strike a balance between appealing aesthetics, brand alignment, and the local environment. A carefully selected color palette can turn a commercial building into a landmark and significantly impact the bottom line.

Factors to Consider When Choosing Colors

Color selection for commercial buildings isn’t a random process. It requires thoughtful consideration of various factors to create a visually appealing and business-supportive exterior.

  • Geographical Location and Architectural Style: The surrounding environment can greatly influence color choice. For instance, coastal locations often use light and breezy colors, while urban areas might opt for more sophisticated, sleek hues. Similarly, a building’s architectural style—be it modern, traditional, or rustic—can also direct the color palette.

  • Branding and Logo Colors: Your brand identity should be clearly reflected in your exterior color selection. Ensure the colors you pick align with your logo and overall branding. They should echo the brand’s personality, message, and target audience.

  • Local Regulations and HOA Rules: Before finalizing your color choice, it’s vital to understand any local regulations or homeowners association rules. Some areas might have restrictions on certain colors or require approval before painting.

Latest Color Trends in Commercial Exterior Painting

Keeping up with the latest color trends in commercial design can give your business an edge in today’s rapidly evolving world. But, it’s important to remember that successful exterior color schemes require a balance between current trends and classic styles, as trends are only a source of fresh inspiration.

According to Emily Kantz, Color Marketing Manager and Architect of the 2023 Commercial Colormix Forecast, there’s a noticeable shift towards warm, inviting, and natural hues in this year’s trends. Emphasizing the significance of mental health, inclusivity, and sustainability, the prevalent color palette includes vibrant oranges, sunny yellows, and rich, deep greens. These colors evoke a sense of comfort, wellness, and connection to nature—elements increasingly sought after in today’s commercial design landscape.

Moreover, designers are paying more attention to hyper-local market trends and human innovation, resulting in an array of diverse and creative color choices. From cool blues capturing the essence of coastal areas to earthy browns resonating with rustic locales, there’s a growing appreciation for colors that reflect specific local characteristics.

Leveraging the Power of Color Psychology

Color psychology is the study of how colors affect our moods, feelings, and behaviors. By applying color psychology to your commercial exterior design, you can create a space that reflects your brand personality, communicates your values, and influences your customers’ actions.

Certain colors convey specific meanings. For instance, green is commonly associated with nature, growth, and wealth, making it a popular choice for businesses that center around health, wellness, or sustainability. In contrast, purple typically represents creativity, luxury, and spirituality, making it a good option for businesses in the arts, fashion, or beauty industries. Overall, understanding color psychology can aid in selecting hues that align with your business objectives and customer preferences.

The Role of Professional Consultation in Color Selection

Consulting with an experienced professional painting company is essential when choosing the perfect colors for commercial buildings. This is not a simple task. Professionals understand color psychology and local regulations, and their advice is invaluable. They consider factors like geographical location, architectural style, brand identity, and local HOA rules to guide your decisions. 

Their expertise in color selection provides invaluable advice on crafting a visually appealing exterior that conveys your brand message accurately. They also ensure that all paint choices meet safety requirements and comply with any relevant regulations. Therefore, making smart decisions that contribute to your overall success becomes easier when you engage a professional painter for color selection projects.

Expert Commercial Painting Services in North Carolina

Choosing the right commercial building exterior colors is a complex and time-consuming process. It requires careful consideration of various factors, such as geographical location, architectural style, branding identity, local regulations, and color psychology. Utilizing the help of an experienced professional painter can make this task much easier by leveraging their expertise in color selection to create a visually appealing space that conveys your brand message accurately while also meeting any safety requirements or relevant regulations. 

If you’re looking for a commercial painter in Aberdeen NC, Rockfish, Fayetteville, Pinehurst, or Southern Pines, and need assistance with choosing colors for your commercial building’s exterior painting project, Emerald Painting is the trusted choice! We’ll be happy to provide expert advice on how best to select colors that will enhance the appeal of your business property and attract customers. Book your free estimate at (910) 390-1729.